zb – Insights: From A Simple Conversion Report To A Complete Analytics Platform

/zb – Insights: From A Simple Conversion Report To A Complete Analytics Platform
zb – Insights: From A Simple Conversion Report To A Complete Analytics Platform2017-05-17T11:28:46+00:00

INTUITIVE VISUAL REPORTING

View, analyze and export real time data on your vistors and customers

Your traffic numbers show you how many sales opportunities you have. Your conversion numbers show you how well you’ve performed when given those opportunities.

Analysis of peoplecounting data give important insights to

  • Optimize commercial activities (increase revenues)
  • Efficient use of business processes (cost reduction)
  • Increase attractiveness of the (store)formula

Key performance indicators

  • Sales per visitor
  • Conversion (visitors versus buying visitors)
  • Service ratio (staff versus visitors)
  • Advertising effectiveness (ROI, advertising cost per visitor)
  • Attractiveness in the sales process (from passers to buyers)
  • Routing (understanding all observation points)
  • Effect of secundairy activities (supplies, filling, cleaning)